India's Sam Walton
A few days back i read an interesting post at http://alternativeperspective.blogspot.com/.
The post talked about the two India's , one two which we the yuppies who blog and jog belong and the other india which supports our lifestyle costs.Yup the ball boys at the tennis courts, the maid servants and bais who cook our meals, the neighbourhood dhobi who irons your clothes. This is the india we would not like too much to think about.
I had commented then about how this invisible india also constituted the bulk of the sales force of all the FMCG majors operating in India. Theese invisible souls despite being the provider of the vital last mile advantage had still not been able to get enough bargaining power to qualify as employees in either the fmcg companies roll's or their distributor roll's.
And how i was happy that finally the distributors were having difficulty in getting people to do the same work and were being forced to increase their wages.
A few days later Mr Kishore Biyani (of pantaloon and big bazaar fame) talked about the India 1 and India 2 on an interview on CNBC. His hunch was that the next big boom in retailing was to come from the vast untapped potential of India 2.
I hope that the indian business community are able to get innovative business models running tapping this long forgotten people , who also belong to india.But what is really interesting is the conceptual clarity with which he could explain his hunch. And our desi sam walton was equally comfortable discusiing branding, retail analytics and all the buzz words consults can come up with.And to think that he started by selling cut pieces of clothes.
His intw and his logical explanation of his hunches just devlops my hunch that big bazaar might conquer the retal sweepstakes game. Perhaps now would be the rt time to buy into Pantaloon.
The post talked about the two India's , one two which we the yuppies who blog and jog belong and the other india which supports our lifestyle costs.Yup the ball boys at the tennis courts, the maid servants and bais who cook our meals, the neighbourhood dhobi who irons your clothes. This is the india we would not like too much to think about.
I had commented then about how this invisible india also constituted the bulk of the sales force of all the FMCG majors operating in India. Theese invisible souls despite being the provider of the vital last mile advantage had still not been able to get enough bargaining power to qualify as employees in either the fmcg companies roll's or their distributor roll's.
And how i was happy that finally the distributors were having difficulty in getting people to do the same work and were being forced to increase their wages.
A few days later Mr Kishore Biyani (of pantaloon and big bazaar fame) talked about the India 1 and India 2 on an interview on CNBC. His hunch was that the next big boom in retailing was to come from the vast untapped potential of India 2.
I hope that the indian business community are able to get innovative business models running tapping this long forgotten people , who also belong to india.But what is really interesting is the conceptual clarity with which he could explain his hunch. And our desi sam walton was equally comfortable discusiing branding, retail analytics and all the buzz words consults can come up with.And to think that he started by selling cut pieces of clothes.
His intw and his logical explanation of his hunches just devlops my hunch that big bazaar might conquer the retal sweepstakes game. Perhaps now would be the rt time to buy into Pantaloon.
posted by tanmay at
9:20 PM
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