How salesmen built dreams .
Pre 1947 ITC, then the imperial tobacco company operated in the whole Indian Subcontinent. Even today Pakistan has a BAT subsidary. Infact i think Players (John players) is probably a cigarette brand there.
When the wise men of the indian subcontinent and the not so wise men of UK split India up, many were uprotted. They included the rich and the poor, the hindus and muslims.Some of theese unfortunate souls were also ITC distributors.They were also forced to leave behind their considerable business interests, stocks, and properties behind.
But post partition, this company did something different. There were advertisments put up in both pakistan and india inviting ITC distributors who had lost their businesses to meet up at a common place.A list of distributors vacant in both India and Pakistan was drawn. This list was shown in both pakistan and india.The distributors were many , areas only few.However the people were so overwhelmed by the company's benovelent response, that all arguments were sealed and the territories amicably carved. Their previous trading balances with the company were also transferred to their newer setups in India. Not only that, the company provided initial support in the form of free stocks to get theese people back on their feet.
This incredible gesture was done both in Pakistan and India. While partition no doubt was bad, their association with a company gave theese people chance to rebuild their dreams.
In the movie A LEAGUE OF THEIR OWN maddona plays the role of a poor cabaret dancer who is good at baseball. Because of world war 2 , a female baseball league is promoted. But because of issues the league intially doesnot generate enough surpluses.On hearing reports of closing down of the league, She exhorts the marketing manager to sell the league better as for her the league was a ticket to better life.Marketing thus in its own way has a contribution to make towards life.Marketing and its societal defination after all talks about the promise of a better standard of living.
It is this aspect of capitalism which is so amazing. It gives people the ability to dream.Economic activity generation helps in it own way.
When the wise men of the indian subcontinent and the not so wise men of UK split India up, many were uprotted. They included the rich and the poor, the hindus and muslims.Some of theese unfortunate souls were also ITC distributors.They were also forced to leave behind their considerable business interests, stocks, and properties behind.
But post partition, this company did something different. There were advertisments put up in both pakistan and india inviting ITC distributors who had lost their businesses to meet up at a common place.A list of distributors vacant in both India and Pakistan was drawn. This list was shown in both pakistan and india.The distributors were many , areas only few.However the people were so overwhelmed by the company's benovelent response, that all arguments were sealed and the territories amicably carved. Their previous trading balances with the company were also transferred to their newer setups in India. Not only that, the company provided initial support in the form of free stocks to get theese people back on their feet.
This incredible gesture was done both in Pakistan and India. While partition no doubt was bad, their association with a company gave theese people chance to rebuild their dreams.
In the movie A LEAGUE OF THEIR OWN maddona plays the role of a poor cabaret dancer who is good at baseball. Because of world war 2 , a female baseball league is promoted. But because of issues the league intially doesnot generate enough surpluses.On hearing reports of closing down of the league, She exhorts the marketing manager to sell the league better as for her the league was a ticket to better life.Marketing thus in its own way has a contribution to make towards life.Marketing and its societal defination after all talks about the promise of a better standard of living.
It is this aspect of capitalism which is so amazing. It gives people the ability to dream.Economic activity generation helps in it own way.
posted by tanmay at
10:57 AM
3 Comments:
Your BLOG is the BOMB ! I'm definately going to bookmark you...
I have a slide guitar clicksite/blog. It pretty much covers slide guitar click related stuff.
Check it out if you get time :-)
hi..first time here..came frm blogger.com...well nice post.....nice c vizagites more and more....:)
Frusty boy..
Been a while since I heard from you.
Drop in a mail at my id with your number. We have a lot of cribbing to catch up on.
Reuben
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