www.drmunnabhai.com
Zee business carried an interesting story today. Some innovative people have started a company called drmunnabhai.com .While vidhu vinod chopra might be crying on copyright grounds, i think all people are generally kicked with this company and their unique concepts.
They make use of revenue yield management concepts to create affordable medical solutions for the junta.
The acedemic definition of Revenue Management states that RM is comprised of "systems & procedures to maximize results from the sale of a product or service in more or less fixed supply whose revenue producing ability diminishes with time."
Its a bit like a restaurant has 24 hrs but people only eat during lunch and dinner times. So you introduce happy hours to create demand in the offpeak hours (read in between dinner and lunch) to utilise the restaurant when its completely free.
Airline earlier would have flat ticket rates .That would maximise average revenue per seat w/o necessarily maximising the revenue obtained per trip. So many auction schemes and multiple ticketing plans were introduced.
This concept is so powerful that an alumni of Xl who also heads the operations department at IIM A even lectured us for an hour and halfon it. Though i must confess its extreme qunatitative orientation left me thoda sa confused.After all my only D Grade was in operations research :-(
Now Dr Munnabhai applies the very same concepts plus many more to hospitals,medical testing equipment etc.
Dr Munnabhai would create order bookings of people interested in using medical facilities like bed, testing equipment and doctors times etc. It would then come with theese same people and offer them the same at non peak hours when the docs, the beds and the test equipment is Wella ( munnabhai speak for FREE)
While it helps the doctors and hospitals etc to make more profitable use of their infrasrtucture and fixed investments , it would i hope also significantly lower down the medical bills and be a great boon to thoose who can't afford the same and have no qualms visiting the fancy hospitals at non peak hours.
And even we can earn additional income by selling healthcare services through 'Munnabhai Prepaid'. Alternately you could place dr munna bhai banner ads in your websites.
Let us now see if this business idea is as big a hit as the movie was.
They make use of revenue yield management concepts to create affordable medical solutions for the junta.
The acedemic definition of Revenue Management states that RM is comprised of "systems & procedures to maximize results from the sale of a product or service in more or less fixed supply whose revenue producing ability diminishes with time."
Its a bit like a restaurant has 24 hrs but people only eat during lunch and dinner times. So you introduce happy hours to create demand in the offpeak hours (read in between dinner and lunch) to utilise the restaurant when its completely free.
Airline earlier would have flat ticket rates .That would maximise average revenue per seat w/o necessarily maximising the revenue obtained per trip. So many auction schemes and multiple ticketing plans were introduced.
This concept is so powerful that an alumni of Xl who also heads the operations department at IIM A even lectured us for an hour and halfon it. Though i must confess its extreme qunatitative orientation left me thoda sa confused.After all my only D Grade was in operations research :-(
Now Dr Munnabhai applies the very same concepts plus many more to hospitals,medical testing equipment etc.
Dr Munnabhai would create order bookings of people interested in using medical facilities like bed, testing equipment and doctors times etc. It would then come with theese same people and offer them the same at non peak hours when the docs, the beds and the test equipment is Wella ( munnabhai speak for FREE)
While it helps the doctors and hospitals etc to make more profitable use of their infrasrtucture and fixed investments , it would i hope also significantly lower down the medical bills and be a great boon to thoose who can't afford the same and have no qualms visiting the fancy hospitals at non peak hours.
And even we can earn additional income by selling healthcare services through 'Munnabhai Prepaid'. Alternately you could place dr munna bhai banner ads in your websites.
Let us now see if this business idea is as big a hit as the movie was.
posted by tanmay at
10:10 PM
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