The Orkut Brand Value measure

The simplest technique

Log on to orkut and find out the community for a brand... the more the brand members the better.....the more cult ur brand is


Some high scorers

Cocólatras - Coca Cola 158,038 members

Ferrari Passion 58,390 members

Marlboro Cigarettes 21,182 members Community for Marlboro smokers!

Pepsi Drinkers 6,143 members

Apple 19,241 members

Harley Davidson 6,812 members and Harley Davidson - Brasil 19,783 members


Some indian ones

WILLS NAVY CUT 314 members

Old Monk Rum 212 members

Gold Flake 114 members


PS : This Orkut is by no means a scientific sample, being heavily skewed towards the really job less ppl in office, with internet and time at their disposal and is thus not truwlly represntative of the world at large. The numbers though are a good surrogate for the iconic status that sme brands enjoy.

and btw there is a community on a tribe called

Brand Managers 759 members
(The large numbers are fairly indicative of the amount hardwork they indulge in and the amount of freee time they have at their disposal.)